Well, it's Georgia Tech's annual spring game, complete with FREE games and concerts and food; just about anything that you can imagine that would attract even your run of the mill housefly to an event. Just see their promo page for it. (Click the picture for a link)
Don't these nerds realize that by offering all of this FREE stuff to people to allure them to see a sh!tty football team cheapens their already comically irrelevant brand? They should offer free trips to a Star Wars convention or perhaps a few sets of free Magic cards. I mean seriously?
What's funny about this whole thing is that these legitimite businesses would want to attach their name to this. Let's face it, there is going to be about 1300 people there clad in puke yellow who's only desire is to get a glimpse of Fish Fry's offensive "poetry in motion". Yeah, whatever.
Another comical aspect of this is that the pre-game concert is TBA. Hell, they can't get Wacka Flocka in there real quick? Maybe a real nice Ace of Base cover band?
A word of advice - hey Teck, you suck.

very useful article, great posting!
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